Prada美妆在cdf三亚国际免税城推出首个新年主题快闪店

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全球顶尖品牌持续加大海南市场布局，纷纷在农历新年期间推出创新营销主题活动。

1月1日，Prada（普拉达）美妆在cdf三亚国际免税城推出其首个新年主题快闪店--Prada New Perspectives。这是全球唯一的一次，也是Prada美妆在cdf三亚国际免税城推出的首次活动，展示了品牌在全球的先锋地位和对市场的信心。

将传统与现代相结合一直是根植于普拉达的DNA，今年，普拉达首次重塑了象征好运的传统红灯笼。

该快闪店占地130平方米，高超过4米，以一种意想不到的方式巧妙地整合了普拉达的标志性元素。红色半透明的三角形鳍片，灵感来自普拉达的三角形标志，围绕在快闪店的外围，当游客接近时，就会呈现出一个移动的灯笼的视觉效果。

这个快闪店的另一个显著特点是标志性的黑白格子地板，这是普拉达品牌的代名词。通过对吉祥象征的诠释，Prada美妆带领游客发现新的视角，并在整个一月庆祝这一传统节日。

走进普拉达的幸运灯，游客们沉浸在一种前卫而精致的嗅觉体验中。其主要来源是新的经典女性香水-普拉达Paradoxe（我本莫测）。

Paradoxe是对普拉达不同女性的典型表达，是彰显女性气质之谜的一种全新视角。这款新的女性香水蕴含了普拉达所传递的矛盾共生关系。这种不可定义的性质为消费者增添了一丝神秘的魅力。通过非接触式香味扩散，游客可以享受轻松的香氛体验。

快闪店分为不同的区域，成分区让游客了解Prada Paradoxe的标志性成分，包括橙花花蕾，在花蕾开放前就提取香味；Ambrofix™，一种创新的生物转化琥珀，通过天然提取，带来真实的木质龙涎香调；以及Serenolide™，一种新的革命性麝香分子，确保在第二次皮肤体验中快速感受到香味。交互式屏幕体验让游客了解到这些成分如何为消费者带来新的感官体验。

摄影区通过使用沉浸式AR技术进一步激发游客的想象力，拉近参观者与Prada Paradoxe的距离。利用AR镜头，游客可以选择各种场景、眼妆甚至普拉达装饰。个性化的图片和独特的体验可以让游客在社交媒体上进行分享。

快闪店中还设置了专门的香水体验区，以展示普拉达的全系列香水。尤其是在Les infences体验区，游客可以与该系列进行互动，并了解创造独特嗅觉体验的独特成分和技术。Les Infusions为顾客带来了记忆的真谛。

欧莱雅旅游零售公司亚太区设计师品牌香水总经理Ricardo Schmidt Diaz表示：普拉达美妆是一个永久探索和重塑的品牌，拥有不妥协和优雅的品质。将传统和现代结合一直是普拉达的DNA。这是Prada Beauty for LNY在全球首次推出的活动。

Ricardo Schmidt Diaz表示，我们希望中国的消费者能够尽情享受与普拉达美妆一起庆祝农历新年，并爱上这个前卫而精致的品牌。同时，作为Prada Beauty在中免三亚国际免税城的首次快闪店活动，我们期待与中免集团进行更多的合作，为消费者带来独特的、沉浸式的香水体验。

中免集团采购部香水化妆品部总经理Grace Wang补充说：我们非常荣幸能与Prada Beauty合作，首次与中免集团合作开展农历新年活动。品牌带来的互动体验展示了品牌的DNA和身份，将精致和前卫的元素带给消费者。它在今年农历新年为商场带来创新方面发挥了重要作用。我们非常高兴能带来这一成功的活动，并期待着更多的合作。

关于普拉达

自1913年以来，Prada 一直是先锋潮流的代名词。它的时尚超越了产品本身，将概念化为一个宇宙，成为那些敢于挑战常规、注重实验的人的标杆。

关于Prada Paradoxe

普拉达Paradoxe香水抓住了女性不可定义和不断变化的女性的精髓，她们从来都不随同，永远保持自我。这款香水展示了永恒的白色花束，重新塑造成前卫的标志，并封装在一个标志性但出人意料的三角形瓶中，包含了香味和自我的所有矛盾维度。

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Prada Beauty unveils its first Lunar New Year themed popup at CDF Sanya International Duty Free Mall

The worlds top brands continue to increase their market presence in Hainan, launching innovative marketing themed activities during the Lunar New Year.

On 1st January 2023, Prada Beauty unveiled its first Lunar New Year (LNY) themed popup – “Prada New Perspectives”, at CDF Sanya International Duty Free Mall. It is also the only one in the world and the first activation for Prada Beauty at CDF Sanya International Duty Free Mall, showcasing yet again the brand’s position as a pioneer, and confidence in the market.

Connecting traditions and modernity has always been the Prada DNA and this year for the very first time, Prada reinvents the red lantern – a traditional symbol of good fortune.

Occupying 130sqm and more than 4m tall, the design of the popup cleverly integrates iconic elements of Prada in an unexpected way. The red semi see-through triangular fins, inspired by the Prada triangle logo, surround the peripheral of the popup and provide a visual effect of a moving lantern as visitors approach it.

Another striking feature of this popup is the iconic black and white checkered flooring which is synonymous with the Prada brand. With this interpretation of the symbol of good fortune, Prada Beauty invites visitors to explore new perspectives and celebrate this traditional festive moment throughout the month of January.

Stepping into the Prada lantern of luck, visitors are immersed in an avant-garde and sophisticated olfactory experience. The key feature is the new signature feminine fragrance, Prada Paradoxe.

In a confluence of conundrums, Prada Paradoxe is the quintessential expression of the Prada woman in all her forms, a fresh perspective on the enigma of femininity. This new signature feminine fragrance explores the symbiosis of contradiction embedded deep within Prada. This indefinable nature adds a touch of enigmatic charm for the consumers. With touchless scent diffusion, visitors enjoyed a fuss-free fragrance experience.

Divided into different zones, the Ingredient Zone allowed visitors to explore the iconic ingredients of Prada Paradoxe which are the neroli bud, where the scent is extracted before the bud opens, Ambrofix™, an innovative bio-converted amber which is naturally derived to deliver an authentic woody ambergris note, and Serenolide™, a new revolutionary musk molecule that ensures the note is immediately noticeable from the top in a second skin experience. An interactive screen experience allowed visitors to discover how these ingredients reveal new sensory experiences for the user.

The Photography Zone further stimulates the imagination of visitors through the use of an immersive AR technology, which brought visitors much closer to the universe of Prada Paradoxe. Utilizing an AR lens, visitors could select various scenes, eye makeup and even Prada embellishments. The personalized images and unique experience were immediately shareable on the visitors’ social media.

An additional Fragrance Experience Zone was integrated into the popup to showcase the full range of Prada fragrances. In particular, the Les Infusions Experience Zone allowed visitors to interact with the collection and discover the unique ingredients and technology that create the distinct olfactory experience. Les Infusions brings to customers the essence of remembering that evokes an ephemeral suggestion of a source which is at once intense and intimate.

L’Oréal Travel Retail Asia Pacific General Manager of Designer Brand Fragrances Ricardo Schmidt Diaz said, “Prada Beauty is a brand of perpetual exploration and reinvention, with a perspective of uncompromised quality and radical elegance. Connecting traditions and modernity has always been in the Prada DNA. This is the first ever activation launch for Prada Beauty for LNY in the world. We hope Chinese consumers will enjoy themselves to celebrate Lunar New Year with Prada Beauty and to fall in love with this avant-garde and sophisticated brand. Also, as the first activation of Prada Beauty at CDF Sanya International Duty Free Mall, we are looking forward to even more collaborations with CDFG to bring unique, immersive fragrance experiences to our consumers.”

Grace Wang, General Manager of Perfume and Cosmetics department, Central Merchandising Division at China Duty Free Group added, “We are very honoured to be working with Prada Beauty on the first ever Lunar New Year activation in collaboration with CDFG. The interactive experiences brought by the brand showcases the brand’s DNA and identity in bringing the element of sophistication and avant-garde to shoppers. It played an essential role in driving newness and excitement to the mall this Lunar New Year. We are very happy to bring about this successful activation and look forward to even more collaborations.”

About Prada

Since 1913, Prada has been synonymous with cutting-edge style. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions, focusing on experimentation.

About Prada Paradoxe

Prada Paradoxe captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet unexpected triangular bottle, the fragrance embraces all paradoxical dimensions of scent and self.

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