指南针老酒 - 深度解读老酒为何是价值洼地？

指南针 贵州指南针商品交易 2022-11-24 15:23 发表于贵州

酒是陈的香，在白酒行业里，一直有“品质之上，唯有老酒”的说法。伴随着消费升级，兼具收藏和品鉴价值的老酒，逐渐成为收藏界的“投资新宠”。这些年份老酒经历沉淀，翻越时间山河之后，拥有了新的价值。

Wine is the fragrance of aging, in the liquor industry, there has always been quality, the only old liquor, the saying. With the upgrading of consumption, old wine, which has both collection and tasting value, is gradually becoming the new investment favorite in the collection world. These vintage old wines have a new value after they have been precipitated and have crossed the mountains and rivers of time.

其实，随着市场发展，陈年老酒已并非只在收藏市场开花，胡润研究院发布的《2020中国老酒白皮书》就指出，老酒市场已从收藏为主转向消费为主。抛开收藏市场，某种程度上陈年老酒、年份酒在消费者市场已经成为高品质的象征。

In fact, with the development of the market, aged wine has not only blossomed in the collection market, as the Hurun Research Institutes 2020 China Old Liquor White Paper points out that the old liquor market has shifted from collection-based to consumption-based. Putting aside the collection market, to some extent aged and vintage wine has become a symbol of high quality in the consumer market.

同时，追求老酒品质的消费者已不局限于年龄，老酒消费人群正呈现出年轻化的趋势，业内人士也预计，未来青年市场将起到拉动市场增量的重要作用。据2018年数据显示，18-40岁消费老酒的中青年人群占整个老酒行业消费人群的67.61%，其中18-30岁老酒消费年轻人群高达27.66%。存老酒，喝好酒正在成为一种趋势，老酒消费人数连续三年增长数超200万人/年，增长潜力巨大。

At the same time, consumers seeking the quality of old liquor are no longer limited to age, the old liquor consuming population is showing a trend of rejuvenation, and industry insiders also expect that the youth market will play an important role in driving market growth in the future. According to 2018 data, young and middle-aged people aged 18-40 consuming old wine accounted for 67.61% of the entire old wine industry consumer population, with young people aged 18-30 consuming up to 27.66% of old wine. Saving old liquor and drinking good wine is becoming a trend, and the number of old liquor consumers has grown by more than 2 million people/year for three consecutive years, with huge growth potential.

当下，老酒的市场规模已突破千亿，可见老酒市场已有了“燎原之势”。老酒真的那么吃香吗?为什么这么多人纷纷进入老酒圈?

At present, the market size of old liquor has exceeded 100 billion, so the old liquor market has a prairie trend. Is old wine really that desirable? Why are so many people entering the old liquor scene?

OLD LIQUOR

存酒可以传家

老酒不仅是一种消费品，更是一种可以稳定升值的收藏品。作为消耗品的老酒，其稀缺价值更加明显，收藏老酒，对于子孙后代都是一种财富。

Old liquor is not only a consumer product, but also a collection that can steadily appreciate in value. As a consumable, the scarcity value of old liquor is even more obvious, and collecting old wine is a treasure for future generations.

OLD LIQUOR

老酒升值空间巨大

人经岁月历练，酒经岁月修为，时间赋予老酒独特的稀有性。老酒存放时间越长越值钱，保值增值潜力相当可观。如果你收藏上世纪解放之初至90年代初的白酒，那么因为它的纯和真，将会带来巨大的升值空间，这也是你拥有的一笔财富。

People go through years of experience, wine goes through years of cultivation, and time gives old liquor its unique rarity. The longer old liquor is stored, the more valuable it becomes, and the potential for value preservation and appreciation is considerable. If you collect liquor from the beginning of liberation to the early 1990s, then because of its purity and authenticity, it will bring great appreciation, and this is a fortune you have.

OLD LIQUOR

老酒是一种无价的文化

老酒是一个代表着文化追求的精神载体。众所周知，文化是无价的，遑论从历史文化的洪流中穿梭至今的陈年老酒，这才是老酒的魅力，也是老酒价值的体现。每瓶老酒都是一部历史，也是一种情怀。每个年代的老酒背后都有不同的故事，也都有自己的风格，陈年老酒品味的是醇香浓郁之精华，更是品味浓缩的历史。

Old liquor is a spiritual carrier that represents a cultural pursuit. As we all know, culture is priceless, not to mention the aged wine that has been shuttled from the flood of history and culture to the present, which is the charm of old wine and the embodiment of its value. Every bottle of old wine is a history and a sentiment. Each era of old liquor has a different story behind it, and also has its own style, aged old liquor taste is the essence of mellow and rich, but also taste the concentrated history.

OLD LIQUOR

老酒代表着一种无法拒绝的情怀

酒如其人，一瓶老酒也是一个人品味的体现，也可以显示出一个人的风范与品位。若干年后当你拿出美酒与家人朋友共饮，把酒斟满，看云起云落，世间变幻……那将是怎样的饕餮盛宴？当再回首往事时，人已成熟，酒已香醇，试问谁能拒绝这样的情怀？

A bottle of old liquor is a reflection of a persons taste and can also show a persons style and taste. Some years later when you take out the wine and drink it with your family and friends, fill it up and watch the clouds rise and fall and the world change ...... what kind of gourmet feast will that be? When you look back on the past, people have matured, wine has been mellow, ask who can refuse such a sentiment?

无疑，老酒市场是一块巨大的蛋糕，无论是对平民百姓、收藏家、还是企业商家、新零售平台亦或资本方，都极具诱惑力，那么更具权威性、公信力和良好上下游资源支持的平台，必将成为各方的首要选择。因此，指南针老酒拍卖交易平台应运而生。

There is no doubt that the old liquor market is a huge piece of cake, whether for ordinary people, collectors, corporate businesses, new retail platforms or capitalists, it is very tempting, so a platform with more authority, credibility and good upstream and downstream resource support will become the primary choice for all parties. This is why the Compass Old Liquor Auction Trading Platform was created.

指南针老酒拍卖平台通过“互联网+交易所”新模式致力于解决了传统老酒交易存在的真假难辨、变现渠道单一，交易不规范、价格混乱没标准等痛点，让老酒交易更专业化、透明化、通畅化，让老酒变现更容易。它通过线上线下相结合，依靠平台产业链的延伸，连接老酒的各个价值链，将平台与流通渠道、消费投资者有机结合，形成老酒生态闭环。从源头收储、品鉴、鉴定、交易、文化、分享等多个维度，促进中国老酒行业标准的制定，真正实现老酒的价值回归，并致力于做中国老酒产业数字化升级的推动者和践行者。

Compass Old Liquor Auction Platform through the Internet + exchange new model is committed to solving the traditional old wine trading pain points such as difficult to distinguish the real from the fake, a single channel to realize, trading irregularities, price confusion and no standards, making old liquor trading more professional, transparent and smooth, and making it easier to realize old liquor. It combines online and offline, relies on the extension of the platform industry chain, connects the various value chains of old liquor, organically combines the platform with distribution channels and consumer investors, and forms a closed loop of old wine ecology. It promotes the development of Chinas old liquor industry standards from multiple dimensions such as source collection and storage, tasting, identification, trading, culture and sharing, truly realizes the return of value of old liquor, and is committed to being the promoter and practitioner of the digital upgrade of Chinas old liquor industry.

来源：指南针酒文化

〖声明〗贵州指南针商品交易微信公众平台尊重与保护知识产权。若发现平台文章存在版权问题，请及时与我们联系删除。