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零浪费身体护理品牌Kate McLeod与丝芙兰美洲公司签署零售协议

原文:

Zero-waste body care brand Kate McLeod inks retail deal with Sephora Americas

20 April 2022

The maker of the waterless, plastic-free, and zero-waste Body Stone solid moisturizers has entered into retail partnership with Sephora.com. The company, which was founded by Kate McLeod, a pastry chef turned beauty entrepreneur, launched on Sephora.com on April 19th.

Kate McLeod’s solid Body Stone melts into a luxurious body oil as it glides onto the skin to intensely nourishes dry skin, “leaving it soft, supple, and glowing.” With over 80% cocoa butter plus nourishing oils, the Body Stone is a waterless concentrate with natural ingredients for moisturizing results you can see and feel. It’s designed to be used daily and turns something quotidian into an intentioned moment of self-care.

By removing water from its formulas, the brand was able to create sustainable, plastic-free packaging, and reduce its carbon footprint. The company’s Body Stone Starter Kits come with a reusable bamboo canister, which provides easy storage. Once purchased, it can be refilled over time with one’s favorite full-size Body Stone.

"Bringing the Daily Stone to Sephora is a big moment for our brand, and for me personally," said Co-Founder, Formulator and CEO Kate McLeod. "This started in my kitchen, and the Daily Stone is where it all began. It took me three years to perfect the formula, and I personally hand poured thousands of Daily Stones when we launched the business. We still hand craft, hand wrap, and hand package every single Body Stone with love at our workshop in the Hudson Valley. We do everything very intentionally, so launching at Sephora with a single hero product felt right for us as a brand, and will allow the Sephora customer to understand that we do things very differently. We’ve made a solid moisturizer without the sticky wax, preservatives, synthetics, or stabilizers traditionally used to make lotion bars. The Body Stone glides on like silk. it’s so nourishing and you really do have to feel it to understand it."

Kate McLeod’s launch in Sephora’s Clean + Planet Positive program comes as the brand announces the launch of its "Healthy Planet, Healthy Minds" program, a CSR initiative that addresses environmental sustainability and mental health. The company views these crises as inextricably linked, with the rise of climate anxiety worsening mental health outcomes and aims to address these issues through its product design, business practices, and charitable giving. The company has committed to donating 2% of its total annual revenue in 2022, split equally across environmental and mental health non-profits.

以下为小编进行翻译整理:

与丝芙兰建立合作关系

这家生产无水、无塑料和零浪费的身体固态保湿霜制造商已与丝芙兰建立零售合作伙伴关系。该公司由糕点厨师转为美容企业家的Kate McLeod创立,于 4 月 19 日在丝芙兰上推出。

Kate McLeod

Kate McLeod的固体身体石融化成奢华的身体油

1

当它滑落到皮肤上时,可以密集地滋养干燥的皮肤,"使其柔软、有弹性,并焕发光彩。"

2

身体石含有超过80%的可可脂和滋养油,是一种无水浓缩物,含有天然成分,可以看到并感觉到保湿效果。它设计成每天使用,将一些琐碎的事情变成自我护理的有意时刻。

通过去除配方中的水份,该品牌创造可持续的、无塑料的包装,并减少其碳足迹的产品。该公司的身体石入门套件配有一个可重复使用的竹制罐子,便于储存。一旦购买,它可以随着时间的推移重新装入个人最喜欢的合适的身体石。

联合创始人、配方师兼首席执行官Kate McLeod说:

"将Daily Stone带到丝芙兰是我们品牌的一个重要时刻,对我个人而言也是如此。"这是从我的厨房开始的,Daily Stone是这一切的开始。我花了三年时间来完善配方,在我们开展业务时,我亲自手工浇筑了数千块Daily Stone。我们仍然在哈德逊河谷的工作室里用爱手工制作、手工包装每一块身体石。我们做每一件事都很用心,所以在丝芙兰推出单独的明星产品对我们这个品牌来说是正确的,也会让丝芙兰的顾客了解到我们做事情的方式非常不同。我们制造了一种固体保湿剂,没有粘性蜡、防腐剂、合成物或传统上用于制造乳液条的稳定剂。身体石像丝绸一样滑行。它是如此的滋润,你真的必须感受它才能理解它。"

Kate McLeod在丝芙兰的 Clean + Planet Positive 计划中推出之际,该品牌宣布推出其“健康星球,健康心灵”计划,这是一项旨在解决环境可持续性和心理健康问题的企业社会责任倡议。该公司认为这些危机密不可分,气候焦虑的加剧恶化了心理健康结果,并旨在通过其产品设计、商业实践和慈善捐赠来解决这些问题。该公司承诺在 2022 年捐赠其年总收入的 2%,平均分配给环境和心理健康非营利组织。

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