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  1. 酒糟面膜、中草药化妆品… 这个高校开设的创新班有点牛!

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酒糟面膜、中草药化妆品… 这个高校开设的创新班有点牛!
不久的将来,您的美妆产品可能源自这里…

近日,中国药科大学开设中药制药化妆品实验班一度成为微博热搜话题,网友们纷纷惊呼这是一个什么神奇的地方?

图 via Global Times

图 via weibo

China Pharmaceutical University set up the experimental class in 2017, with 30 students being accepted for the course.

据悉,该实验班在2017年就已经设立,其选拔学生的标准并不简单,仅招收30人,还必须通过笔试和面试!

图片源于网络

Zhang Dongyang, a teacher at the school, said that the intention was to integrate fine ingredients from TCM into cosmetics, which can make cosmetics safer and more suitable for people of different physiques, in an interview on short video platform Pear Video on Saturday.

该校辅导员张栋洋在接受梨视频的采访中表示,中药化妆品能够把中药中一些好的成分运用到化妆品当中,从而使化妆品更加安全、更加可靠地应用到不同肤质的人群中。

有位童鞋脑洞大开,表示想要研发酒糟面膜,更希望国货能够走出去,可谓是非常有志向了!

"I am in the middle of making 'vinasse' facial mask," said Wu Hualan, a student from the class, adding that "vinasse, the residue left after fermenting wine, contains antioxidants and moisturizing ingredients, which is conducive to people's skincare."

吴桦榄童鞋表示现在自己研发的酒糟面膜中酒糟是酿酒遗留下来的废弃物,但里边实际上有抗氧化和保湿的成分,对护肤的效果棒棒哒!

"South Korea has its established brands for make-up lovers while Japan enjoys prestige in producing 'cosmeceuticals.' I hope more Chinese brands can win favor from consumers worldwide," said Wu.

吴童鞋还表示韩国有很好的韩妆,日本也有比较出名的药妆,希望中国的本土货在未来能受到国内外消费者的青睐。

"Cosmeceutical' is a term used to describe cosmetics which have a claimed medicinal benefit. However, the US Food and Drug Administration says it does not recognize the term, as if a product claims to have such an effect, it will be classified as a drug.

值得注意的是,“药妆”其实是一个术语,用于描述那些声称具有药用益处的化妆品。但是,美国食品和药物管理局并不承认该术语,他们认为如果产品声称具有这样的效果,那么它将会被归类为药物。

Other colleges, including the Shanghai Institute of Technology, Jiangnan University, and Guangdong Pharmaceutical University have all set up cosmetics majors.

近些年,中国高校诸如上海应用技术大学,江南大学,广东药科大学都开设了与化妆品相关的课程和专业。

事实上,当中国传统文化遇上化妆品,往往都能引发一波讨论潮。

图片来源于网络

In December last year, the Palace Museum released six Palace Museum brand lipsticks, which sold out in just two days, but it suspended its production of cosmetics because of quality concerns among online users. Its official store later said it would continue to work on the products and roll out better ones.

去年12月,故宫推出的美妆产品口红,共计6款,在两天内便销售一空。然而由于部分网友表示对产品质量的担忧,故宫博物院暂停了其化妆品的生产。在其官方商店也表示未来将继续致力于推出更好的产品。

颐和园系列口红产品,图片源于网络

前些时日,颐和园也紧紧跟随故宫博物院的步伐,推出了以“百鸟朝凤,大方颐彩”为主题的口红,销量非常不错。

The Palace Museum has achieved huge success in cultural and creative products in recent years, and Summer Palace, another Beijing landmark, seems to be following suit.

According to the Beijing Youth Daily, the Summer Palace, in cooperation with national brand Catkin, released its new series of cosmetics on Alibaba's Tmall platform, the biggest player in China's business-to-consumer market, in March.

根据北京日报的报道,颐和园与时尚美妆品牌卡婷强强联合,在品牌的天猫旗舰店上推出最新的彩妆产品。

The set of lipsticks consists of three colors named "Fengyi Red", "Fengling Red" and "Fengshao Red", which are all classic colors in Asian beauty sense.

口红色号命名得也充满古风,共有凤仪红、凤翎红、凤韶红3款色号,被网友称为“正宫娘娘色”。

慈禧 X 《 百鸟朝凤》,图片来源于网络

Meanwhile, the packaging of these lipsticks is printed using 3D technology and draws inspiration from the important cultural relics in the Summer Palace, the embroidered screen titled "Song of the Phoenix" at the Cixi Palace.

颐和园系列口红设计采用3D立体漏金彩打,设计灵感也取材自颐和园中重要文物——慈禧寝宫“百鸟朝凤”刺绣屏风。

The newly launched products including lipsticks, eye shadows, air cushions and facial masks have created excitement among netizens and fashion lovers.

新推出的产品还包括口红,眼影,气垫和面膜,深得广大网友和时尚达人的喜爱。

但也有网友表示,文创品牌跨界联名,如果仅仅玩套路,而不在品质上下功夫,消费者的品牌热情一旦熄灭,就会失望倍增,招来“利用品牌薅羊毛”的恶评。

"Ideas are key to cultural and creative products. Why should the Summer Palace imitate other people's tricks and follow the path others have taken? The Summer Palace enjoys long history with profound culture, and it will just take time to create its own unique products," wrote one netizen.

微博上一网友表示创意是文创产品的决定性因素。颐和园为什么要走别人走过的路? 颐和园历史悠久,文化底蕴深厚,创造自己独特的文创产品需要的仅仅是时间的沉淀。

总体而言,小编表示这是一个很好的开始,相信未来的化妆品行业会满满的中国风,价更廉,物更美,何乐而不为呢?

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